David Lai

Works at Park Avenue Artists, managing artists and developing projects in the music industry. Has experience in business affairs and A&R at Sony Music.

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Nov 20, 2024 • 50min

The Evolution of Artist Management

David Lai, a manager at Park Avenue Artists with A&R experience at Sony Music, and Ross Michaels, a partner focusing on innovative project development, share insights on the evolution of artist management. They discuss the shift from securing record deals to a comprehensive strategy that encompasses social media, project development, and traditional label roles. The duo highlights the importance of balancing artist autonomy with managerial guidance and the innovative opportunities that technology brings to the music industry, including evolving business models and brand collaborations.