6min chapter

Music Tectonics cover image

The Evolution of Artist Management

Music Tectonics

CHAPTER

Navigating the Balance of Artist Autonomy and Managerial Guidance

This chapter explores the intricate dynamics of artist management, highlighting the need to balance guidance and respect for artist autonomy. Through a case study on a classical music collaboration, it illustrates how aligning opportunities with an artist's vision can lead to remarkable successes, including a Grammy win.

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