The Knowledge Project 7 Principles of Inner Excellence to Stay Calm Under Fire | Jim Murphy
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Nov 25, 2025 
Jim Murphy, a top performance coach and author of "Inner Excellence," dives into the essence of mastering pressure and achieving elite performance. He discusses the three core elements shaping a good life—belief, frame of reference, and relationships. Jim shares the fascinating story of how his book became a bestseller thanks to NFL player A.J. Brown. He emphasizes the importance of training the mind, redefines failure as feedback, and advocates for balancing ambition with inner peace, all while navigating the complexities of modern life's constant comparisons.
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Performance And A Meaningful Life Are The Same
- Pursuing elite performance and a meaningful life follow the same path of wholehearted development.
- Inner excellence trains the heart, subconscious, and mind to expand what you believe is possible.
Sideline Moment Turned A Book Viral
- Jim wrote Inner Excellence over five years and initially sold few copies until A.J. Brown was filmed reading it on the NFL sideline.
- That single televised moment triggered a sudden wave of media attention and bestseller success.
Harpist Moment Sparked Surrender
- After near-breakdown and debt, Jim gave $100 to a homeless harpist and later found spiritual renewal through that encounter.
- That meeting led him into community, Bible study, and a surrender that transformed his purpose.
