The Mindtools L&D Podcast 446 — Think Like a Marketer, Train Like an L&D Pro
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May 27, 2025 In this engaging discussion, Mike Taylor and Bianca Baumann, co-authors with a flair for merging marketing and learning, delve into how L&D can borrow from marketing techniques. They explore the creation of learner personas to tailor training and emphasize understanding employee needs. The duo also shares insights on leveraging data for training enhancement and evolving perceptions of learning within organizations. Excitingly, they touch on integrating AI in L&D, showcasing its potential to transform approaches to leadership training.
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Marketing Matches Brain Thinking
- Marketers design to match how people actually think, focusing on subconscious and emotional drivers of behavior.
- L&D often hopes people will be logical but misses capturing attention and emotion essential for change.
Learner Personas Enhance Relevance
- Using learner personas helps understand employees as people, not just learners, aligning designs with their real motivations.
- Personas use demographic info, interests, and thoughts to synthesize needs, improving relevance and impact.
Leverage Email Drip Campaigns
- Use simple email drip campaigns to space and sequence training content effectively.
- Leverage email open and click data to dynamically adjust learning nudges and increase engagement.