Mike Taylor

In this engaging discussion, Mike Taylor and Bianca Baumann, co-authors with a flair for merging marketing and learning, delve into how L&D can borrow from marketing techniques. They explore the creation of learner personas to tailor training and emphasize understanding employee needs. The duo also shares insights on leveraging data for training enhancement and evolving perceptions of learning within organizations. Excitingly, they touch on integrating AI in L&D, showcasing its potential to transform approaches to leadership training.

Join learning consultant Mike Taylor, known for his expertise in instructional design, and L&D strategist Bianca Baumann, who has over 15 years of experience, as they explore the transformative power of a marketing mindset in learning. They discuss creating learner personas, emotional storytelling, and the impactful SURE framework. Discover how subtle shifts can lead to enhanced engagement and effective content design, and learn practical strategies for leveraging marketing tools to inspire learners and drive outcomes.

Bianca Bowman, Vice President of Learning Solutions at Ardent Learning, and Mike Taylor, a seasoned learning design consultant, dive into the synergy between marketing and learning development. They discuss how to engage learners through tailored content and data-driven strategies, crafting impactful training journeys. They explore AI tools for enhanced design and the crucial role of email automation in modern training. The duo emphasizes the importance of stakeholder alignment in transforming organizational learning and driving behavioral change.