Bianca Baumann
Co-author of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning. She has experience giving workshops at conferences and for companies.
Best podcasts with Bianca Baumann
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6 snips
May 27, 2025 • 36min
446 — Think Like a Marketer, Train Like an L&D Pro
In this engaging discussion, Mike Taylor and Bianca Baumann, co-authors with a flair for merging marketing and learning, delve into how L&D can borrow from marketing techniques. They explore the creation of learner personas to tailor training and emphasize understanding employee needs. The duo also shares insights on leveraging data for training enhancement and evolving perceptions of learning within organizations. Excitingly, they touch on integrating AI in L&D, showcasing its potential to transform approaches to leadership training.
May 28, 2025 • 53min
30. Think Like a Marketer with Mike Taylor and Bianca Baumann
Join learning consultant Mike Taylor, known for his expertise in instructional design, and L&D strategist Bianca Baumann, who has over 15 years of experience, as they explore the transformative power of a marketing mindset in learning. They discuss creating learner personas, emotional storytelling, and the impactful SURE framework. Discover how subtle shifts can lead to enhanced engagement and effective content design, and learn practical strategies for leveraging marketing tools to inspire learners and drive outcomes.
