Leveling Up with Eric Siu Founder Story: Building a $100M Software Company
5 snips
Jan 14, 2025 Discover the journey of building a transformative software company focused on account-based marketing. Learn how AI advancements are reshaping product development and the importance of team dynamics in long-term planning. Experience insights on value-based pricing and innovative LinkedIn advertising solutions. Delve into effective quarterly planning strategies that emphasize communication with customers. Finally, hear the thrilling tales of resilience and user-centric development in navigating industry dynamics.
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Charge for Pilots
- Charge for pilots to ensure client commitment and prioritize paying customers.
- Free offerings often get devalued and ignored.
Carrot Demos and Enterprise Leads
- Eric Siu shares his experience demoing Carrot, a LinkedIn ABM tool, and gaining enterprise leads.
- He emphasizes the ease of selling to businesses with larger budgets.
Target High ACV Clients
- Target companies with high Annual Contract Values (ACVs) to justify higher SaaS pricing.
- If client ACVs are high, six-figure annual SaaS fees become reasonable.