013: Why You Should Build a Personal Brand with Paul Jarvis

11 snips

Nov 13, 2015

Paul Jarvis, a successful writer, shares his biggest mistakes in his writing career, the success behind his vegan cookbook, and why personal branding is important. He discusses the importance of creating valuable content for the target audience, attracting clients through a vegan cookbook and online business book, and the benefits of building an audience. They also discuss challenges with URLs, pricing and distribution strategies for an audio book, and the power of having a unique voice.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 2min

Creating an Online Course as a Free Giveaway and the Drawbacks of PDFs

01:36 • 2min

Building a Personal Brand and Multiple Audiences

03:16 • 2min

Writing Content for the Target Audience

05:03 • 19min

Attracting Clients through Vegan Cookbook and Online Business Book

24:18 • 3min

Challenges of a Difficult URL and a Funny Wedding Cake Story

27:19 • 2min

Pricing and Distribution Strategy for Audio Book

28:57 • 17min

The Importance of Building an Audience

46:01 • 17min

Discussion on Videos, Locations, and Podcasts

01:02:53 • 3min

Today we’re sharing what sorts of things you should give away to build your brand and how to create them. Content is a great way to up your value and really fine tune your audience.

There are a few important things to consider when picking an audience, and it’s important that you choose wisely. Strive to maintain a personal brand, instead of a subject-based brand; that way, even if you deviate, you’ve created an audience that follows you.

Paul Jarvis dives into his biggest mistakes when trying to begin a career in writing, why he ended up releasing a vegan cookbook, and the success story behind it. He shares a lot of great information with us today, including:

What he’s pursuing and who his audience is
The one thing that all content marketers are getting wrong
His top tip for a person with a budding audience
How he attracts clients by focusing on business and “what’s in it for them”
The unexpected benefits of having an audience

We wrap it up by talking about the importance of over delivering now to get great results later, how we batch our content and articles, and how Paul used Medium and Amazon to boost his articles to the number one spot.

Paul has distributed over 100,000 copies of his book “Everything I Know”, and currently has about 25,000 e-mail subscribers. He’s been crazy successful, and was happy to share a wealth of tips and advice with us today from his journey.

Links and resources:

Be sure to check out Paul’s stuff, and if you have a minute, I would really appreciate if you would write a review on iTunes about today’s episode. Whether it’s good or bad, let us know what you think by posting a review in iTunes.

This season of The Nathan Barry show is sponsored by Kajabi. Check out how you can create, market, and sell your own digital products through the power of the platform at Kajabi. And let them know that The Nathan Barry show sent you.