013: Why You Should Build a Personal Brand with Paul Jarvis
Nov 13, 2015
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Paul Jarvis, a successful writer, shares his biggest mistakes in his writing career, the success behind his vegan cookbook, and why personal branding is important. He discusses the importance of creating valuable content for the target audience, attracting clients through a vegan cookbook and online business book, and the benefits of building an audience. They also discuss challenges with URLs, pricing and distribution strategies for an audio book, and the power of having a unique voice.
Creating short online courses can be more effective than giving away overplayed PDFs or ebooks as valuable content to build an audience and brand.
Consistently delivering valuable content and gaining the trust of your audience can attract clients and position you as an authority in your field.
A strong and engaged audience can boost readership, provide valuable feedback, and help content creators tailor their offerings to better meet their audience's needs.
Deep dives
Importance of Providing Valuable Content for Building an Audience
When trying to build an audience and brand, it is crucial to provide valuable content that stands out. Instead of giving away overplayed PDFs or ebooks, creating short online courses can be more effective. Online courses are more personal, help you stand out, and engage your audience. Additionally, offering free courses can attract more attention and lead to higher conversions in selling premium courses.
Attracting Clients Through Audience Building
Building an audience can be an effective way of attracting clients. By consistently delivering valuable content and gaining the trust of your audience, you position yourself as an authority in your field, which can translate into more client inquiries and opportunities. One example is when a web designer released a book on online business. The book's success led to an overwhelming increase in client requests, ultimately creating a demand that exceeded their capacity to deliver projects.
Benefits of Audience Engagement and Mutual Support
A strong and engaged audience can have numerous benefits for content creators. For example, sending out an email with a long-form article and encouraging readers to recommend it on Medium resulted in a significant boost in readership and visibility. This audience support helped the article become one of the most popular on Medium, leading to widespread syndication and exposure. Similarly, audience engagement and feedback can provide valuable insights for creators, helping them tailor their content and offerings to better meet their audience's needs and preferences.
Creating Content with Voice and Storytelling
The guest emphasizes the importance of creating content with a unique voice and storytelling approach. He believes that content marketing should involve more than just generic how-to articles or list posts. By infusing personal experiences and perspectives into the content, writers can establish a deeper connection with their audience and differentiate themselves from competitors. This approach not only allows the audience to resonate with the content but also opens up opportunities for building a loyal following and generating more revenue.
Importance of Listening and Understanding Audience Needs
The guest highlights the significance of actively listening to the audience and understanding their underlying needs and desires. He suggests that content creators should pay attention to what their audience is saying and decipher what they truly mean. By going beyond surface-level questions and addressing the deeper motivations behind those questions, content creators can provide more valuable solutions and guidance that resonate with their audience. This approach fosters a stronger connection between the creator and the audience while helping the creator offer content that meets the specific needs of their target audience.
Today we’re sharing what sorts of things you should give away to build your brand and how to create them. Content is a great way to up your value and really fine tune your audience.
There are a few important things to consider when picking an audience, and it’s important that you choose wisely. Strive to maintain a personal brand, instead of a subject-based brand; that way, even if you deviate, you’ve created an audience that follows you.
Paul Jarvis dives into his biggest mistakes when trying to begin a career in writing, why he ended up releasing a vegan cookbook, and the success story behind it. He shares a lot of great information with us today, including:
What he’s pursuing and who his audience is
The one thing that all content marketers are getting wrong
His top tip for a person with a budding audience
How he attracts clients by focusing on business and “what’s in it for them”
The unexpected benefits of having an audience
We wrap it up by talking about the importance of over delivering now to get great results later, how we batch our content and articles, and how Paul used Medium and Amazon to boost his articles to the number one spot.
Paul has distributed over 100,000 copies of his book “Everything I Know”, and currently has about 25,000 e-mail subscribers. He’s been crazy successful, and was happy to share a wealth of tips and advice with us today from his journey.
Be sure to check out Paul’s stuff, and if you have a minute, I would really appreciate if you would write a review on iTunes about today’s episode. Whether it’s good or bad, let us know what you think by posting a review in iTunes.
This season of The Nathan Barry show is sponsored by Kajabi. Check out how you can create, market, and sell your own digital products through the power of the platform at Kajabi. And let them know that The Nathan Barry show sent you.
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