Today we’re sharing what sorts of things you should give away to build your brand and how to create them. Content is a great way to up your value and really fine tune your audience. 

There are a few important things to consider when picking an audience, and it’s important that you choose wisely. Strive to maintain a personal brand, instead of a subject-based brand; that way, even if you deviate, you’ve created an audience that follows you. 

Paul Jarvis dives into his biggest mistakes when trying to begin a career in writing, why he ended up releasing a vegan cookbook, and the success story behind it. He shares a lot of great information with us today, including:

• What he’s pursuing and who his audience is
• The one thing that all content marketers are getting wrong
• His top tip for a person with a budding audience
• How he attracts clients by focusing on business and “what’s in it for them”
• The unexpected benefits of having an audience

We wrap it up by talking about the importance of over delivering now to get great results later, how we batch our content and articles, and how Paul used Medium and Amazon to boost his articles to the number one spot. 

Paul has distributed over 100,000 copies of his book “Everything I Know”, and currently has about 25,000 e-mail subscribers. He’s been crazy successful, and was happy to share a wealth of tips and advice with us today from his journey. 

Links and resources:

• The Audience Building Challenge by Nathan Barry
• The Freelancer podcast
• Invisible Office Hours podcast
• Paul’s website
• The Creative Class by Paul Jarvis
• Paul on Medium
• Paul on Amazon

Be sure to check out Paul’s stuff, and if you have a minute, I would really appreciate if you would write a review on iTunes about today’s episode. Whether it’s good or bad, let us know what you think by posting a review in iTunes.

This season of The Nathan Barry show is sponsored by Kajabi.  Check out how you can create, market, and sell your own digital products through the power of the platform at Kajabi.  And let them know that The Nathan Barry show sent you.