

Rerun: The product momentum gap – Dave Martin and Andrea Saez on The Product Experience
15 snips Dec 25, 2024
Dave Martin is a product leader coach helping founders scale their product practices, while Andrea Saez is a product marketer specializing in strategy and go-to-market. They discuss the 'Product Momentum Gap', emphasizing the importance of aligning product strategy with business goals. They explore the Value Creation Plan’s role in enhancing clarity and performance. Ethical implications of product design and user behavior are analyzed, alongside the significance of strategic workshops for team alignment, accountability, and successful product initiatives.
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Product Momentum Gap
- Many companies struggle to scale their products effectively, leading to a momentum gap.
- This gap occurs when scaling the business takes priority over scaling the product itself.
Scaling Pains
- Scaling product lines requires leadership to step back and empower product teams.
- Founders often perceive slowed momentum while product teams feel micromanaged, highlighting a disconnect.
Scaling Business vs. Product
- Leadership often gets caught up in scaling the business and loses sight of product scaling.
- This leads to broader targeting, weakening product-market fit, and ultimately, slower sales.