18min chapter

The Product Experience cover image

Rerun: The product momentum gap – Dave Martin and Andrea Saez on The Product Experience

The Product Experience

CHAPTER

Navigating Product Leadership Dynamics

This chapter explores the distinctions between the roles of Chief Product Officer and Chief Technology Officer, emphasizing the importance of accountability in product leadership. It introduces the Value Creation Process (VCP) as a framework to align product objectives with business goals, promoting collaboration among product, sales, and marketing teams. The discussion underscores the necessity of proactive strategy reassessment and recognizing challenges within organizational culture to drive effective product development.

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