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Rerun: The product momentum gap – Dave Martin and Andrea Saez on The Product Experience

The Product Experience

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Navigating Product Leadership Dynamics

This chapter explores the distinctions between the roles of Chief Product Officer and Chief Technology Officer, emphasizing the importance of accountability in product leadership. It introduces the Value Creation Process (VCP) as a framework to align product objectives with business goals, promoting collaboration among product, sales, and marketing teams. The discussion underscores the necessity of proactive strategy reassessment and recognizing challenges within organizational culture to drive effective product development.

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