17min chapter

The Product Experience cover image

Rerun: The product momentum gap – Dave Martin and Andrea Saez on The Product Experience

The Product Experience

CHAPTER

Navigating Product Momentum in B2B SaaS

This chapter explores the dynamics of product management and marketing within growing companies, centering around the collaborative writing project 'The Product Momentum Gap'. The speakers delve into the challenges of aligning product strategy with business goals and maintaining product-market fit as teams scale. Emphasizing the significance of a Value Creation Plan, they discuss how it can enhance clarity and performance in product development amidst organizational complexities.

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