Open Market cover image

Open Market

How to Grow Adtech Companies from $1M to $10M

Jun 12, 2024
The podcast discusses the journey of adtech startups from $1M to $10M, covering team structure, transitioning from founder-led sales to professionalized sales, hiring marketers, building brand strategies, and the evolving role of a CEO in company growth.
39:00

Podcast summary created with Snipd AI

Quick takeaways

  • Transition from founder-led sales to professionalized sales team is key for adtech growth.
  • Securing top talent for VP roles in sales, customer success, and marketing is crucial for success.

Deep dives

Transitioning from Founder-led Sales to Professionalized Go-to-Market Operations

Moving from zero to one million in revenue involves evolving from founder-led sales to finding sales, customer success, and marketing leaders to professionalize the go-to-market operation. This transition typically progresses in the order of hiring sales, then customer success, followed by marketing leaders who have a clear vision for marketing strategy implementation.

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