

How to Build the Perfect Sales Team, Role by Role | Mark, Nick, & Armand | Ep. 283 (Lead)
14 snips Jan 30, 2025
Discover the art of perfect sales team building with insights on hiring the right roles as your company scales. Learn why early hires should be builders and how founders can smoothly transition from selling to leading. Explore the critical 1:1 AE to SDR ratio and the timing for adding RevOps, Sales Engineers, and management roles. Gain actionable strategies for nurturing adaptable talent and the importance of structured onboarding, all geared towards creating a dynamic and effective sales force.
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Hire Builders First
- Hire builders for your first sales hires; they create processes.
- Later hires can then follow the established processes.
Founder-Led Sales
- Founders should sell until they understand the product and sales process.
- Then, hire AEs and transition to a management role.
First AE Responsibilities
- First AEs should focus on closing deals and documenting the sales process.
- They also help define the product by providing feedback.