The Duct Tape Marketing Podcast Marketing in the Era of Uber Trends
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Aug 20, 2025 Michael Tchong, an innovation expert and founder of Uber Trends, discusses the crucial shifts in consumer behavior and technology that are defining modern marketing. He distinguishes between lasting Uber Trends and fleeting fads, emphasizing the importance of seizing these opportunities. The conversation also covers the pivotal role of AI in marketing, highlighting transparency and immediate consumer needs. Michael shares insights on trend-spotting strategies, offering critical data analysis tips for businesses aiming to adapt and thrive in a rapidly changing landscape.
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Definition Of An Uber Trend
- An Uber Trend is a massive, society-changing wave that leaves many subtrends in its wake.
- Michael Tchong tracks eight Uber Trends to separate deep shifts from surface fads.
Time Compression Explains Short Attention
- Time compression means people are increasingly impatient and multitasking to save time.
- Michael links shorter attention spans and TikTok viewing habits to this lasting cultural shift.
Build From Pain Points, Not Hype
- Start from the pain point caused by an emerging trend and build incremental solutions.
- Focus on simple steps and best-of-breed combinations rather than chasing mythical disruptive inventions.
