Michael Tchong

Michael Tchong, an innovation expert and founder of Uber Trends, discusses the crucial shifts in consumer behavior and technology that are defining modern marketing. He distinguishes between lasting Uber Trends and fleeting fads, emphasizing the importance of seizing these opportunities. The conversation also covers the pivotal role of AI in marketing, highlighting transparency and immediate consumer needs. Michael shares insights on trend-spotting strategies, offering critical data analysis tips for businesses aiming to adapt and thrive in a rapidly changing landscape.

Michael Tchong, a futurist and founder of Ubertrends Academy, dives into the unique challenges and opportunities presented by AI. He discusses how AI differs from previous technological revolutions, focusing on its capability for rapid improvement. Michael emphasizes the importance of distinguishing between hype and true innovation, and shares strategies for building hybrid human-AI organizations. He highlights the potential for job disruption while outlining practical upskilling techniques to thrive alongside AI in the evolving workforce.