Marketing in the Era of Uber Trends
The Duct Tape Marketing Podcast
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Navigating AI and Consumer Trends
This chapter examines the dynamic landscape of AI applications and the necessity for transparency in marketing as businesses face rising competition. It highlights the shift towards instant gratification and consumer-driven purchasing experiences, stressing the importance of clear visibility in marketing strategies. Additionally, the chapter explores trend spotting in marketing, emphasizing data analysis and critical evaluation of sources to effectively identify and respond to emerging consumer behaviors.
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