

E372 | Startups in Focus by Seedcamp | Revolutionising Customer Engagement via WhatsApp with Tarek Khalil and Mohamed Elbadwihi from Rasayel
Nov 6, 2024
Join Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, as they discuss the innovative ways WhatsApp is reshaping business communication. They share their journeys from software engineering to launching Rasayel and the essential lessons learned from past startups. The duo reveals how WhatsApp serves as a dynamic platform for real-time customer engagement, particularly in developing countries. They also delve into trust, compliance, and the challenges of integrating WhatsApp into existing systems, highlighting its potential for transforming customer interactions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Key Lessons from Startup Challenges
02:42 • 2min
Evolving Customer Communication: The Rise of Rassail
04:49 • 3min
Revolutionizing Customer Engagement Through WhatsApp
08:05 • 5min
Harnessing WhatsApp for Business Growth
12:41 • 32min
Revolutionizing Engagement Through WhatsApp
44:25 • 2min