EUVC
E372 | Startups in Focus by Seedcamp | Revolutionising Customer Engagement via WhatsApp with Tarek Khalil and Mohamed Elbadwihi from Rasayel
Nov 6, 2024
Join Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, as they discuss the innovative ways WhatsApp is reshaping business communication. They share their journeys from software engineering to launching Rasayel and the essential lessons learned from past startups. The duo reveals how WhatsApp serves as a dynamic platform for real-time customer engagement, particularly in developing countries. They also delve into trust, compliance, and the challenges of integrating WhatsApp into existing systems, highlighting its potential for transforming customer interactions.
45:59
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Quick takeaways
- Tarek and Mohamed emphasize the critical importance of timely fundraising and rapid revenue generation for sustainable business growth.
- Rasayel leverages WhatsApp's popularity to transform customer communication, enabling businesses to engage effectively with clients across various functions.
Deep dives
Founders' Backgrounds and Career Paths
Tarek and Mohamed, the founders of Rasayel, share their journeys that led them towards establishing their company. Tarek has a background in software engineering, gaining experience in several countries, including Malaysia, Dubai, and Ireland, where he worked at Intercom. Mohamed, originally from Egypt, also ventured into tech early on and had his share of challenges in the startup world, learning from failures before joining Tarek in Canada. Their diverse experiences in software development and entrepreneurship shaped their vision for Rasayel, focusing on business messaging and customer communication.
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