Join Tarek Khalil and Mohamed Elbadwihi, co-founders of Rasayel, as they discuss the innovative ways WhatsApp is reshaping business communication. They share their journeys from software engineering to launching Rasayel and the essential lessons learned from past startups. The duo reveals how WhatsApp serves as a dynamic platform for real-time customer engagement, particularly in developing countries. They also delve into trust, compliance, and the challenges of integrating WhatsApp into existing systems, highlighting its potential for transforming customer interactions.