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E372 | Startups in Focus by Seedcamp | Revolutionising Customer Engagement via WhatsApp with Tarek Khalil and Mohamed Elbadwihi from Rasayel

EUVC

CHAPTER

Evolving Customer Communication: The Rise of Rassail

This chapter explores the development of Rassail, focusing on the shift from traditional web chat to modern messaging platforms like WhatsApp. The speakers discuss how businesses must adapt to evolving communication preferences and the product's functionality in meeting contemporary needs.

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