E372 | Tarek Khalil and Mohamed Elbadwihi, Rasayel | Startups in Focus by Seedcamp: Revolutionising Customer Engagement via WhatsApp
EUVC
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Harnessing WhatsApp for Business Growth
This chapter explores the transformative impact of WhatsApp as a communication platform for businesses, especially in developing countries. It emphasizes the significance of trust, regulatory compliance, and operational efficiency while using WhatsApp's features for sales and customer engagement. The discussion highlights the potential for new business models and the challenges of integrating WhatsApp into existing systems, addressing the evolving landscape of communication in a digital age.
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