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Behind the Brand with Bryan Elliott
DEBUNKED - The Biggest Myths About A.I. Business for Creatives | Ricky Ray Butler | Podcast series / Marketing
Aug 14, 2023
Ricky Ray Butler, CEO of BENlabs, discusses the AI takeover of media and creative. Topics include: emergence of platforms like YouTube, successes and failures of 'Will it Blend' series, viral TikTok hits, success of Squatty Potty and Aura Brush, early experiences with creators, role of data in content creation, challenges of attribution in media buying, and power of AI in content creation.
01:23:53
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Quick takeaways
- AI tools like TubeBuddy offer features such as thumbnail analysis and title optimization to help creators maximize engagement.
- Creators can analyze audience clusters based on their interests and preferences, allowing for precise targeting and content optimization.
Deep dives
The Rise of Content Creators and the Power of AI
The era of content creators and artists empowered by AI is upon us. With the rise of platforms like YouTube and TikTok, creators now have the tools to scale their self-expression and reach a wider audience. This is a time where data-driven decision-making is key, as creators can leverage AI to analyze and predict the success of their content. AI tools like TubeBuddy offer features such as thumbnail analysis and title optimization to help creators maximize engagement. Additionally, creators are becoming more business-savvy, aspiring to build empires and monetize their influence. Collaboration between brands and creators is driven by a consensus triangle, where both parties bring data, share a vision, and respect each other's boundaries. The goal is to achieve higher click-through rates, engagement, and conversion rates, and creators now have the opportunity to build super brands that surpass traditional media and news outlets in terms of viewership and influence.
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