

DEBUNKED - The Biggest Myths About A.I. Business for Creatives | Ricky Ray Butler | Podcast series / Marketing
Aug 14, 2023
Ricky Ray Butler, CEO of BENlabs, discusses the AI takeover of media and creative. Topics include: emergence of platforms like YouTube, successes and failures of 'Will it Blend' series, viral TikTok hits, success of Squatty Potty and Aura Brush, early experiences with creators, role of data in content creation, challenges of attribution in media buying, and power of AI in content creation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 5min
Navigating Change, AI Careers, and Childhood Aspirations
04:43 • 2min
The Successes and Failures of the 'Will it Blend' Series
07:02 • 3min
Viral TikTok Hit and Lack of Innovation
09:33 • 2min
Success of Squatty Potty and the Influence of Aura Brush on Effective Ads
11:06 • 2min
Early Experiences with Creators
13:19 • 18min
The Role of Data in Content Creation
30:53 • 25min
Challenges of Attribution in Media Buying
56:12 • 11min
The Power of AI in Content Creation
01:07:11 • 17min