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DEBUNKED - The Biggest Myths About A.I. Business for Creatives | Ricky Ray Butler | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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Challenges of Attribution in Media Buying

This chapter discusses the concept of attribution in media buying and the challenges associated with accurately tracking sales. It highlights factors such as website loading speed and compatibility between platforms that make attribution difficult. The importance of investing in attribution and creating custom solutions for driving sales is emphasized.

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