Ricky Ray Butler
CEO of BENlabs, an A.I. business focused on human behavior and attention.
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Aug 14, 2023 • 1h 24min
DEBUNKED - The Biggest Myths About A.I. Business for Creatives | Ricky Ray Butler | Podcast series / Marketing
Ricky Ray Butler, CEO of BENlabs, discusses the AI takeover of media and creative. Topics include: emergence of platforms like YouTube, successes and failures of 'Will it Blend' series, viral TikTok hits, success of Squatty Potty and Aura Brush, early experiences with creators, role of data in content creation, challenges of attribution in media buying, and power of AI in content creation.
