Experienced estate agent Chris Durrant discusses resilience in real estate, maximizing social media for growth, marketing on a zero budget, consistency in marketing efforts, and utilizing technology in the industry. Personal anecdotes and insights on navigating the real estate field are shared.
Consistency and resilience are crucial in estate agency business - stay consistent in marketing efforts and provide value consistently.
Direct mail is a powerful marketing tool - personalize messages, offer valuable info, use social media for effective reach.
Craft compelling stories about clients or properties for engaging marketing - share authentic stories, provide value, create connection.
Deep dives
The importance of consistency and resilience
Consistency and resilience are key in the estate agency business. It is important to stay consistent in your marketing efforts and consistently provide value to your clients. Additionally, resilience is crucial when facing challenges and rejection. Maintaining a positive mindset and not letting setbacks discourage you can lead to long-term success.
Utilizing direct mail and social media
Direct mail can be a powerful marketing tool, especially when targeting specific neighborhoods or demographics. Personalizing the message and offering valuable information can help generate leads and stand out from the competition. Social media platforms like LinkedIn and Nextdoor can also be effective in reaching potential clients and building your brand.
The power of storytelling in marketing
Crafting compelling stories about your clients or properties can make your marketing efforts more engaging and memorable. By sharing authentic stories and providing value, you can create a connection with your audience and establish yourself as a trusted advisor in the industry.
The benefits of continuous learning
In an ever-changing market, continuous learning is crucial for success. Embracing new technologies, staying updated on market trends, and seeking out new knowledge can help you stay ahead of the competition and adapt to changing client needs.
Building strong relationships and providing exceptional service
Forming strong connections with clients and other professionals in the industry is vital for long-term success. Going above and beyond to provide exceptional service, offering help and advice, and focusing on customer satisfaction can lead to repeat business, referrals, and a solid reputation in the market.
Today's guest is a Milton Keynes estate agent powered by eXp and has been an estate agent for 20 years.
I first got to know this guest in 2007 when I first stared as an estate agent and can speak first-hand about what a great agent he is.
He spent the majority of his career with a large independent estate agent before deciding to launch his own business in the summer of 2020 and has not looked back since.
If you want to find out more about using video, social media, and being consistent to get results, this episode is for you.
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