Episode 97: Chris Durrant
Opening The Gates To More Listings
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Consistency in Marketing Efforts
The chapter emphasizes the importance of maintaining consistent marketing efforts even during tough financial times, advocating for doubling down on marketing costs. Anecdotes are shared about the effectiveness of direct mail in real estate marketing and offering help to potential clients without expecting immediate financial gain. The conversation also touches on the significance of not lowering fees as a real estate agent and maintaining consistency in business activities for long-term success.
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