Sleeping Barber - A Marketing Podcast

SBP 085: A Field Guide To Smart Advertising. With Dan White.

Aug 22, 2024
Guest
Dan White
Dan White, a marketing innovator and former CMO, dives into evidence-based advertising strategies and insights from his new book. He discusses the balance between short-term performance and long-term brand building, highlighting the importance of brand memory and emotional connections. The conversation challenges misconceptions about advertising effectiveness and critiques traditional views on ad frequency. White emphasizes the necessity for simplicity in marketing while advocating for smart budgeting and leveraging existing brand assets to connect better with consumers.
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Episode notes
1
Intro
00:00 • 5min
2
Rethinking Advertising Effectiveness
05:01 • 21min
3
The Simplicity of Brand Memory in Advertising
25:33 • 5min
4
Leveraging Brand Assets and Packaging in Advertising Strategies
30:14 • 5min
5
Reevaluating Ad Frequency and Effectiveness
34:49 • 24min
6
The Art of Personal Branding and Smart Advertising
58:25 • 15min
7
The Iron Ring of Marketing
01:13:02 • 5min