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21min chapter
SBP 085: A Field Guide To Smart Advertising. With Dan White.
The Sleeping Barber - A Business and Marketing Podcast
Rethinking Advertising Effectiveness
This chapter explores the changing dynamics of advertising, highlighting the tension between short-term performance marketing and long-term brand building. The conversation emphasizes the need for evidence-based strategies, while examining the psychological nuances of consumer decision-making and the emotional connections to brands. It challenges common misconceptions about advertising's role in driving demand, asserting that familiarity and accessibility are often more influential than rational persuasion.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode