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24min chapter
SBP 085: A Field Guide To Smart Advertising. With Dan White.
The Sleeping Barber - A Business and Marketing Podcast
Reevaluating Ad Frequency and Effectiveness
This chapter explores the nuances of advertising frequency and its actual impact on consumer behavior. It challenges traditional notions of repeated exposure, highlighting diminishing returns and the potential negative effects of overexposure on consumer sentiment. The discussion underscores the importance of reaching diverse audiences while strategically managing ad spend for optimal effectiveness.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode