AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The AI in Business Podcast
Driving Manufacturing, Supply Chain, and Marketing Synergies with AI - with Kartik Pant and Shreyas Becker of Sanofi
Aug 27, 2024
17:47
Snipd AI
Kartik Pant, Head of Data & AI for Manufacturing & Supply Chain, and Shreyas Becker, Head of AI & Data Products at Sanofi, delve into the critical disconnects between marketing and supply chain workflows. They discuss the concept of an 'end-to-end control tower capability' to streamline data tools, enhance demand management, and tackle stockouts. The duo also explores how AI can optimize localization and compliance in supply chains and the need for effective marketing strategies that inform production during crises, showcasing innovative technology's role in decision-making.
Read more
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Disconnects between marketing and supply chain workflows can lead to stockouts and demand forecasting difficulties requiring enhanced collaboration and better data integration.
- Implementing an AI-driven control tower approach improves supply chain visibility and responsiveness by enabling ongoing demand forecasting and scenario planning.
Deep dives
Challenges in Marketing and Supply Chain Integration
Disconnects between marketing and supply chain workflows can lead to significant issues such as stockouts and fulfillment delays. Marketing provides essential demand signals that are often not aligned with supply chain capabilities, leading to difficulties in accurate demand forecasting. For instance, while marketing might assert a certain demand based on trends or campaigns, the supply chain may not have the necessary data to support this request, resulting in overproduction or stock shortages. Addressing these silos requires enhanced collaboration and improved data integration to ensure a more accurate reflection of demand within the manufacturing process.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode