
Driving Manufacturing, Supply Chain, and Marketing Synergies with AI - with Kartik Pant and Shreyas Becker of Sanofi
The AI in Business Podcast
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Intersecting Marketing Insights and Manufacturing Compliance in Pharmaceuticals
This chapter explores the relationship between marketing and manufacturing in the pharmaceutical industry, focusing on demand generation during crises like COVID-19. It emphasizes the need for effective marketing strategies to inform production decisions while ensuring compliance with varying regulatory requirements.
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