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Driving Manufacturing, Supply Chain, and Marketing Synergies with AI - with Kartik Pant and Shreyas Becker of Sanofi

The AI in Business Podcast

CHAPTER

Intersecting Marketing Insights and Manufacturing Compliance in Pharmaceuticals

This chapter explores the relationship between marketing and manufacturing in the pharmaceutical industry, focusing on demand generation during crises like COVID-19. It emphasizes the need for effective marketing strategies to inform production decisions while ensuring compliance with varying regulatory requirements.

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