5min chapter

The AI in Business Podcast cover image

Driving Manufacturing, Supply Chain, and Marketing Synergies with AI - with Kartik Pant and Shreyas Becker of Sanofi

The AI in Business Podcast

CHAPTER

Integrating AI into Demand Forecasting and Supply Chain Management

This chapter explores the role of AI in demand forecasting within the pharmaceutical industry and its connection to marketing strategies. It emphasizes the significance of a control tower approach in supply chain management and discusses the potential of machine learning and generative AI to enhance visibility and user interaction.

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