Mobile Games Playbook

Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game

Aug 8, 2024
Guest
Christie Crable
Guest
Kentaro Sugiara
Kentaro Sugiara, a Senior Performance Marketing Manager at Rovio, and Christie Crable, Head of Activations at GameRefinery, dive into innovative user acquisition strategies for mobile games. They discuss utilizing mini-games to engage diverse audiences and the power of brand IP, as seen with Angry Birds. TikTok emerges as a key player for reaching younger users through creative ads and effective metrics. The transformative role of AI in enhancing campaigns is also explored, emphasizing the blend of tech efficiency and human creativity.
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Episode notes
1
Intro
00:00 • 2min
2
Innovative User Acquisition Strategies in Mobile Gaming
02:04 • 6min
3
Leveraging Brand IP and Influencers in User Acquisition Strategies
08:02 • 3min
4
Maximizing User Acquisition and Retention Through TikTok Strategies
11:13 • 5min
5
AI's Impact on Mobile Game User Acquisition
16:19 • 11min