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5min chapter
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Mobile Games Playbook
Maximizing User Acquisition and Retention Through TikTok Strategies
This chapter explores how TikTok can be leveraged as a powerful tool for acquiring mobile game users, particularly among younger audiences. It emphasizes the significance of creative optimization and effective metric tracking to enhance user engagement and retention post-download.
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