Leveraging Brand IP and Influencers in User Acquisition Strategies

Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.

This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging.

Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio, and Christie Crable, Head of Activations at GameRefinery, who will share actionable insights and proven techniques to help you develop a successful user acquisition (UA) strategy. Whether you're a seasoned game developer or just starting out, this episode of the Mobile Games Playbook offers a roadmap to navigating the ever-evolving world of mobile UA.

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and https://gamerefinery.com/ for more information on game development topics.