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3min chapter
Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game
Mobile Games Playbook
Leveraging Brand IP and Influencers in User Acquisition Strategies
This chapter examines how global intellectual property influences user acquisition strategies in mobile gaming, focusing on Angry Birds' achievements. It highlights the significance of cohesive advertising content, the growing popularity of long-form video ads, and the impact of influencer marketing and user-generated content in engaging audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode