The Happiness Lab with Dr. Laurie Santos cover image

The Happiness Lab with Dr. Laurie Santos

Hack Your Emotions

Jan 20, 2025
Ethan Kross, a psychologist and the author of 'Shift,' shares insights on managing negative emotions like fear and anger, which are part of the human experience. He discusses the importance of emotional regulation and how powerful feelings can impact our happiness. Kross offers practical strategies, such as using sensory experiences like music, to shift emotions effectively. He emphasizes the role of environment and personal anecdotes to illustrate how physical spaces and social dynamics influence our emotional well-being.
46:55

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Quick takeaways

  • Negative emotions such as fear and anger are a natural part of life, prompting us to recognize and address underlying issues.
  • Effective emotion regulation techniques, backed by research, empower individuals to manage overwhelming feelings and promote personal growth.

Deep dives

The Challenge of Adapting Content in a Noisy Environment

The current advertising landscape is characterized by significant noise, making it increasingly difficult for bespoke content to effectively reach the desired audience. Companies must leverage precise targeting strategies, particularly through tools like LinkedIn ads, which enable advertisers to narrow down their audience based on job title or industry. This approach enhances the likelihood that messages land with the appropriate professionals, maximizing the effectiveness of campaigns. Utilizing such targeted methods allows brands to cut through the clutter and connect meaningfully with potential customers.

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