AI Snips
Chapters
Transcript
Episode notes
Microsoft's Storytelling Focus
- Chris Capossela, CMO of Microsoft, revealed that stock price is the least important metric they track.
- He emphasized storytelling's power in changing market perception, even for established companies.
Scott Moore's Credibility Story
- Scott Moore established credibility by sharing his experience with Cheeseburger, a website impacted by bad ads.
- This demonstrated his passion and founder-market fit in his pitch for Lightning, a PSL company.
Adapt Your Pitch Style
- Tailor your pitch style to the audience and context.
- Consider your relationship with the person, their preferred communication style, and the meeting's formality.