3min chapter

ACQ2 by Acquired cover image

The Art of Pitching

ACQ2 by Acquired

CHAPTER

How Successful Was Your Initial Product Market Fit?

Start-ups should think about their customers from a first principles perspective. If your initial product market fit was like traction with 20 people, then you can be aggressive in abandoning it. A true innovator's dilemma is when do you sort of owe it to the idea and make a minor pivot? Or if you need til ie, completely change and go abandoned and try something new?"

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