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The Long Story with Simon Owens
How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry
Aug 8, 2024
Alex Halperin, founder of WeedWeek, shares his journey from journalism to building a B2B platform focusing on California's cannabis industry. He discusses the challenges of reaching a national audience due to fragmented legalization and how pivoting to California strengthened his business. Alex reveals insights on monetization through subscriptions and sponsorships, along with a recent collaboration with the LA Times for an investigative series. He also explores the balance of free versus paid content and innovative strategies for engaging readers in this evolving market.
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Quick takeaways
- Alex Halperin pivoted WeedWeek to focus solely on California’s cannabis market, enhancing engagement and building a robust monetization strategy.
- Halperin realized his strength in content creation led to a successful subscription model, achieving balanced revenue through sponsorships and subscriptions.
Deep dives
The Evolution of Weed Week
Alex Halperin founded Weed Week in 2015 with the expectation of covering a rapidly growing cannabis industry. However, he quickly discovered that the fragmented legalization across states posed significant challenges in building a national audience. To adapt, he pivoted his focus to California's cannabis market, which allowed him to create a more robust business model centered around sponsorships and subscriptions. This strategic shift enabled him to refine his coverage and streamline his operations, ultimately leading to a more effective media outlet.
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Listen to the best highlights from the podcasts you love and dive into the full episode