Alex Halperin, founder of WeedWeek, shares his journey from journalism to building a B2B platform focusing on California's cannabis industry. He discusses the challenges of reaching a national audience due to fragmented legalization and how pivoting to California strengthened his business. Alex reveals insights on monetization through subscriptions and sponsorships, along with a recent collaboration with the LA Times for an investigative series. He also explores the balance of free versus paid content and innovative strategies for engaging readers in this evolving market.