How Alex Halperin built WeedWeek, a B2B outlet that covers California's cannabis industry
The Business of Content with Simon Owens
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From Journalism to Cannabis: A Journey
This chapter explores the speaker's evolution from a journalist with diverse reporting experiences to a key player in the burgeoning cannabis industry. It highlights their transition to freelance reporting, the establishment of Weed Week, and the complexities of navigating the rapidly changing landscape of cannabis legislation and business practices. Emphasizing lessons learned along the way, it reflects on the industry's growth and the challenges faced in merging social justice with commerce.
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