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Brain Responds To Signals Not Words
- Most of your brain doesn't process language; it responds to signals like emotion and expectation.
- That nonverbal part learns from cues and drives placebo or nocebo responses.
Sugar Pills Nearly Caused Suicide
- A depressed trial participant took 26 sugar pills believing they were antidepressants and nearly died.
- Doctors stabilized him by revealing the pills were inert, showing belief drove his crisis.
Placebo Effects Ratchet Up Over Time
- Placebo effects ratchet up because we remember successes and ignore failures.
- Each successful cue trains the brain to expect stronger results next time.


