Placebo Effect - Four Ways to Bring the Placid Effect to the People Who Need It

As much as half of the efficacy of a typical medication, sometimes more, comes from the placebo effect. Doctors in the united states are forbidden by their ethics from giving people placibos without telling them. If you want your placebo to have impact, help the person who's using it have a comparison. Help them believe that it's better than the other thing they could have taken. The third idea is ritual. Opening the bottle to take the plic bo, having the somoer come to your table and do that silly dance with the cork and the tasting and all that other stuff. It's not silly. The ritual reminds our brain of something. And what it reminds us of