Content Launch Funnels: The Secret to Selling Anything... Without Selling Anything! | #Selling - Ep. 12

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Feb 24, 2025

Discover the game-changing Content Launch Funnel that keeps your audience engaged while boosting conversions. Learn how to wrap your offers in irresistible content, making it feel like giving instead of selling. Uncover strategies to keep your email list vibrant and avoid burnout. Find out about the 'Thank You Page MIFGE' that skyrocketed a brand to success. Delve into essential tools for protecting your business and mastering targeted advertising to capture interest effortlessly.

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INSIGHT

Content Launch Funnel

The "Content Launch Funnel" lets you email your list daily without burnout.
It converts more openers and clickers into buyers by wrapping offers in valuable content.

ADVICE

Product Launch Funnels

Understand product launch funnels, popularized by Jeff Walker's Product Launch Formula.
These involve a series of videos leading up to a sales pitch, similar to a "sideways sales letter."

ANECDOTE

ClickFunnels Growth

ClickFunnels grew significantly by using Thank You Page MIFKIs (Most Incredible Free Gift Ever).
After webinar registration, a free trial offer on the thank you page resulted in higher conversions than the webinar's main offer.

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In this episode of The Russell Brunson Show, I’m pulling back the curtain on a powerful strategy I’ve been quietly perfecting for the past four years… I call it the Content Launch Funnel. I love this funnel because it allows you to email your list daily without burning them out while simultaneously converting more people into buyers! Seems to good to be true, I know, but it isn’t!

Forget traditional product launches, this approach wraps your offers in value-driven content… Like candy! You’ve heard, “A spoon full of sugar helps the medicine go down.” Yea, it’s like that. The Content Launch Funnel makes it feel like you’re giving instead of selling. If you’ve ever struggled to keep your audience engaged or wanted a way to increase conversions without annoying your list, this is the strategy you need.

Key Highlights:

Why traditional email promotions burn out your audience - and how to fix it
The Content Launch Funnel formula that makes your list want to hear from you daily
How to wrap your offers in irresistible “candy” content so they naturally convert
The “Thank You Page MIFGE” strategy that turned ClickFunnels into a billion-dollar brand
How to structure your emails so they drive engagement, not unsubscribes

Most people treat email marketing like a necessary evil - something they have to do, but that slowly erodes their list over time. With the Content Launch Funnel, you’re flipping the script and turning email into your biggest growth engine.

Your audience will actually look forward to your messages, stay engaged longer, and buy more - without feeling like they’re constantly being sold to. If you’re ready to transform how you market, increase conversions, and build a loyal customer base that trusts you, this episode is packed with the exact blueprint to make it happen.

https://sellingonline.com/podcast

https://clickfunnels.com/podcast

https://www.secretsofsuccess.com/how-to-get-anything-you-want-challenge

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