Brand You Personal Branding BYP 243: How To Use Mockery As A Marketing Tactic with Ben Settle
10 snips
Jul 22, 2020 AI Snips
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Episode notes
From Freelancer To Newsletter Publisher
- Ben Settle stumbled into copywriting around 2002 and slowly transitioned from commission deals to mailing his own list.
- He launched Email Players about nine years ago to update his course monthly and hasn't looked back.
Grow Your List Without Social Media
- Build your list through interviews, summits, referrals and list swaps rather than relying solely on social media.
- Use article marketing to practice writing and generate steady, high-quality leads.
Mockery As Persuasion
- Mockery is a long-standing persuasive technique that gives people a new option for thinking differently.
- Ben uses mockery to expose bad practices and persuade without attacking individuals personally.