BYP 243: How To Use Mockery As A Marketing Tactic with Ben Settle
You Are The Brand
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How to Be a Successful Copywriter
Ben: I've given you like a ton of free marketing over the years and I probably should have asked your permission. So forgive me. But I put up a slide. Everyone has a copywriting voice in the same way that everyone has a design kind of, you know, like there's visual branding and there's verbal branding, right? And that's what copywriting is. Ben: It's just more like making fun of and mocking what doesn't work. The late comedian Patriso Neil called it giving people options for thinking differently. He says having an opinion standing by it isn't going to dissuade someone from doing harm.
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