BYP 243: How To Use Mockery As A Marketing Tactic with Ben Settle
You Are The Brand
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The Importance of Mystery in Copywriting
I think a big part of this, too, whether it's intentional or not. It's this element of mystery that's become lost in today's marketing world. So I remember when I signed up for players and it was like, hey, if you unsubscribe, I'm going to block and ban you. Because if it works, why would you ever quit? That's my logic with that. But emotionally, I was like, oh, shoot, I wonder what he teaches in here. You know, so it's kind of this mixed bag of what you were saying with the emotional stuff and the dialectic stuff. This is sort of an inner game thing, but it really does
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