Cold Call
The PGA Tour and LIV Golf Merger: Competition Vs. Cooperation
Sep 26, 2023
Tensions rise between LIV Golf and the PGA Tour as players defect and lawsuits are filed. The PGA Tour suspends participants of LIV Golf event. Eventually, both entities merge. The podcast explores antitrust, regulatory issues, and the PGA Tour's response to LIV Golf's entry.
25:43
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Quick takeaways
- The podcast explores the tensions between PGA Tour and LIV Golf, highlighting the antitrust lawsuit and the subsequent merger between the two entities.
- It discusses Live Golf's innovative approach to attract players, including higher compensation, guaranteed contracts, and changes to the game format like shorter tournaments and relaxed dress codes.
Deep dives
The contentious relationship between the PGA Tour and Live Golf
The podcast episode discusses the heated relationship between the PGA Tour and the upstart Live Golf Tour. It highlights the contentious hearings held by the Senate Subcommittee on Investigations, where committee members expressed concerns about the proposed merger of the two tours. The episode explores the background of the conflict, including the PGA Tour's initial vilification of Live Golf and their legal battle. It also delves into the key question of whether the PGA Tour should have continued to fight Live Golf or tried to cooperate.
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