3min chapter

Cold Call cover image

The PGA Tour and LIV Golf Merger: Competition Vs. Cooperation

Cold Call

CHAPTER

The Controversial Case: Live Golf vs PGA Tour

This chapter explores the contentious relationship between Live Golf and the PGA Tour, as they engage in an antitrust lawsuit. It raises questions about market power, cooperation, and the response of the PGA Tour to the new entrant in the golf market.

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