14min chapter

Cold Call cover image

The PGA Tour and LIV Golf Merger: Competition Vs. Cooperation

Cold Call

CHAPTER

Tensions and Changes in the Golf Industry

This chapter discusses the tensions and changes happening in the golf industry due to the emergence of Live Golf, a competitor to the PGA Tour. It highlights how certain players criticized Live Golf and expressed their loyalty to the PGA Tour, while others saw it as an opportunity for better incentives and competition. The chapter concludes with the surprising announcement of a merger between the PGA Tour and Live Golf.

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